Lock down privacy first
Safari's privacy controls live in Settings > Safari, and four of them are worth switching on right now. Enable 'Prevent Cross-Site Tracking' so advertisers can't follow you from page to page. Tap the shield icon in the address bar to open 'Privacy Report' and see which trackers Safari blocked over the last 30 days. Under 'Privacy & Security,' set 'Hide IP Address' to 'From Trackers,' and leave 'Block All Cookies' off unless you accept that some sites will stop working. Each toggle takes seconds.
Then give your record a regular wipe. In the same menu, 'Clear History and Website Data' erases the past hour, today, or everything in one tap. It signs you out of sites, so expect to log back in — but the result is a browsing history that doesn't hand over your whole day to anyone who picks up the phone.
Build a start page and tabs you actually use
The start page is where Safari gets personal. Scroll to the bottom of a new tab, tap 'Edit,' and toggle Favorites, Reading List, or Privacy Report on and off to build a layout that fits you. You can also set a homepage and swap the default search engine to DuckDuckGo or Ecosia. Tab Groups keep separate clusters for work, shopping, and travel, and they sync across iPhone, iPad, and Mac. Finally, change the Downloads location to a folder you check, so files stop disappearing into the void.
Reader, translation, and password helpers
Safari's Reader strips ads, menus, and pop-ups from an article and leaves clean text behind. Tap the page icon left of the address bar, or long-press it to auto-enable Reader on every site. The translation button — a small 'a' with lines — appears in the address bar on foreign-language pages; tap it, choose a language, and Safari re-renders the page in place, with the original one tap away. Under Settings > Passwords, turn on 'AutoFill Passwords' with Face ID guarding the vault, and every login becomes a glance.
That's 13 changes, and none of them takes more than a minute. Do the privacy batch first, then the start page, then the reading helpers. Work through the whole list once and Safari starts to feel like a browser tuned to you instead of to the noise of the web.